WORK

Café La Fortuna

FEATURED CASE STUDY

SOCIAL MEDIA STRATEGY

Visual Evolution

Strategic restructuring of Instagram content resulting in improved brand cohesion and engagement and sales. Before and after comparison shows the impact of consistent visual storytelling.

BEFORE

AFTER

PRINT MARKETING

Full-Page Magazine Advertisement

This full-page advertisement was designed to translate Cafe La Fortuna’s in-store experience into a print format that feels warm, local, and credible. The layout prioritizes in-house roasting, Mexican specialties, and mobile ordering while maintaining strong visual hierarchy and white space. The goal was to create an ad that feels refined and intentional while clearly communicating what makes the brand distinct within the Hinsdale community.

Publication
Hinsdale Magazine, May 2026

Results & Impact

Featured in local lifestyle publications, driving brand awareness and foot traffic to the cafe
Established cohesive visual language across print, digital, and in-store marketing materials
Print design provided template for future campaigns, creating long-term brand consistency

VISUAL WORK

Photography

Taken on Nikon D3400

FEATURED CASE STUDY

Jameson Sotheby’s International Realty

Real Estate and Event Marketing

Supporting high-end residential marketing through event coverage, local content creation, and staging assistance. I capture broker tours, community presence, and brand moments that reinforce professionalism and market positioning. This content supports social platforms and broader marketing efforts beyond MLS listing photography.

LOCAL PHOTOGRAPHY