WORK

Case Studies

FEATURED CASE STUDY

Café La Fortuna

Social Media Strategy & Visual Evolution

Strategic restructuring of Instagram content resulting in improved brand cohesion and engagement and sales. Before and after comparison shows the impact of consistent visual storytelling.

+387%

Increase in 3-second video views

+400%

Increase in total views

+494%

Increase in engagement

BEFORE

AFTER

Full-Page Magazine Advertisement

Designed a full-page print advertisement for Café La Fortuna that was featured in Hinsdale Magazine and later adapted for use across Hinsdale Chamber of Commerce marketing channels, including website promotions and newsletters. Developed creative concepts, photography, copy, and layout to strengthen brand awareness and showcase the café to the local community through both print and digital media.

Publications
Hinsdale Magazine, May 2026 | Hinsdale Chamber of Commerce

Results & Impact

Featured in local lifestyle publications, driving brand awareness and foot traffic to the cafe
Established cohesive visual language across print, digital, and in-store marketing materials
Print design provided template for future campaigns, creating long-term brand consistency

Photography

Taken on Nikon D3400

FEATURED CASE STUDY

Jameson Sotheby’s International Realty

Real Estate and Event Marketing

Supporting high-end residential marketing through event coverage, local content creation, and staging assistance. I capture broker tours, community presence, and brand moments that reinforce professionalism and market positioning. This content supports social platforms and broader marketing efforts beyond MLS listing photography.

LOCAL PHOTOGRAPHY

EVENT PHOTOGRAPHY